Uncover Raises $16 Million in Series A Funding
Brazilian startup Uncover, specializing in data integration and predictive modeling to enhance marketing investments, has successfully closed a $16 million Series A funding round. The round was led by Cloud9 Capital, with additional participation from ABSeed Ventures and Endeavor.
Company Overview
Uncover, founded in 2020, focuses on providing solutions for optimizing marketing investments through advanced data integration and predictive modeling. The company has developed a marketing mix modeling platform that assists brands in measuring, forecasting, and optimizing their marketing performance. This platform enables multinational companies to evaluate the effectiveness of their media strategies across various markets, brands, and channels.
Leadership Team
The company is led by co-founders Daniel Guinezi, who serves as co-CEO, and Matheus Guinezi, also co-CEO, alongside Gilberto Vilar, who holds the position of COO. Daniel Guinezi commented on the company's mission, stating: "We built Uncover to solve a global problem: marketers need a clearer understanding of what is actually driving growth."
Strategic Use of Funds
The newly secured funds will be strategically allocated to strengthen Uncover's operations in the United States and expand its platform capabilities. The company aims to cater to a growing demand for tools that help marketers assess returns across diverse and fragmented media channels. Furthermore, Uncover plans to support more enterprise customers with its services.
Current Operations and Clientele
Uncover is already operating profitably and serves a wide range of notable clients, including Unilever, Burger King, Reckitt, Vivo, and Bradesco. The platform is active in Brazil, Mexico, Canada, and the United States, and it integrates with major media platforms such as Google, TikTok, and Meta. Through its infrastructure, Uncover has contributed to optimizing over $6 billion in media spending across both online and offline channels.
Future Outlook
With this new investment, Uncover is poised to enhance its market presence, particularly in the U.S., while continuing to innovate in the field of marketing measurement. The addition of strategic investors and board members like Pedro Reiss, Celso Ribeiro, and Guilherme Bressane is expected to further bolster the company's expansion efforts.