UIN Raises $2 Million in Seed Funding
UIN, a Buenos Aires-based startup specializing in behavioral engagement technology, has successfully raised $2 million in a seed funding round. The round was led by EWA Capital, with participation from a diverse group of investors including Driven VC, Brazilian Venture Capital, ADN, GAIN, New Ventures, AngelHub, Ferter, LAN Accelerator, and entrepreneur Santiago Siri.
What UIN Does
UIN develops middleware solutions that enable businesses to enhance user engagement through behavioral triggers and engagement orchestration via APIs. Their platform, Behavior OS, integrates with existing applications to leverage transaction data and AI for improved user retention and engagement. The technology is particularly useful for banks, digital wallets, fintechs, retailers, and telecom companies looking to personalize user interactions and reduce churn.
Founders and Leadership
The company was co-founded by Facundo Corsi, who serves as CEO, and Alberto Czernikowski. Corsi previously founded a digital wallet, n1u, which gained significant traction in Argentina.
Strategic Use of Funds
UIN plans to allocate the newly raised funds towards expanding its sales and technology teams. Additionally, the company aims to enhance its product offerings and broaden its reach across Latin America. Currently, UIN operates in Argentina, Mexico, Peru, and Ecuador with a team of 12 based in Buenos Aires.
Investor Perspective
The lead investor, EWA Capital, along with other participating investors, brings a wealth of experience and resources to support UIN's growth and expansion plans.
By securing this seed funding, UIN is well-positioned to scale its operations and continue developing innovative solutions for engaging users across various sectors.