TODAY Raises €2.8 Million in Seed Funding
TODAY, a Copenhagen-based company that provides AI-driven coaching and documentation tools for financial advisors, has successfully raised €2.8 million in a Seed funding round. The round was led by HTGF and InsurTech Gateway, with participation from SeedX, Lucid Capital, Herbert Rogenhofer, and Pierre Dubosq.
Company Background
Founded in 2024 by Michael Gackstatter and Artem Demchenkov, TODAY aims to streamline the advisory process for financial and insurance advisors. The company offers a platform that helps advisors with sales management, client meetings, and the creation of advisory documentation. This service is designed to enhance the efficiency of advisors, allowing them to focus more on client interactions.
Leadership and Vision
CEO Michael Gackstatter commented on the funding, stating: "While AI reshuffles financial advice, we scale the human touch. Our agents take over the admin, so advisors can spend their time with clients." This indicates the company's commitment to blending AI technology with human interaction to improve the financial advisory process.
Strategic Plans for Funding
The newly raised capital will be utilized to expand TODAY's AI-powered sales platform further. The focus will be on scaling the service to reach more advisory teams across the DACH region, which includes Germany, Austria, and Switzerland. The company aims to address the growing complexity in financial services sales through its technology.
Investor Confidence
Tizian Hoppen, Senior Investment Manager at HTGF, expressed confidence in the founders' ability to scale the business quickly and effectively. He noted the technological and demographic shifts that are making financial services sales more complex, and TODAY's potential to alleviate these challenges.
With this seed funding, TODAY is well-positioned to enhance its platform and service offering, bringing its unique AI-driven solutions to a broader market.