$30 Million Series B Funding for Sett
Sett, an AI-driven platform aimed at improving content creation for gaming studios, has successfully raised $30 million in a Series B funding round. This latest investment will support the company’s efforts to further develop its platform, which is designed to streamline the production of video and playable ads for mobile games. The funding round was led by Greenfield Partners, with participation from F2 Venture Capital, Bessemer Venture Partners, and TIRTA Ventures.
Founders and Leadership
Sett was founded in 2022 by Amit Carmi, who serves as the CEO, and Yoni Blumenfeld, the CTO. The company's mission is to alleviate creative fatigue in the gaming industry by leveraging AI to automate and optimize the creation of marketing assets and in-game content. "Ninety-seven percent of creative concepts fail," noted Jonathan Fishman, Sett's head of marketing. "That’s not a bug. That’s the nature of entertainment."
Platform Capabilities
Sett's platform is built around agent-based workflows that utilize machine learning to generate and refine creative assets and gameplay content. By analyzing historical campaign performance, player behavior metrics, and competitor activity, Sett can produce variations of advertising creatives and gameplay elements. These are then tested and refined through continuous feedback loops, integrating smoothly with existing analytics and marketing frameworks.
Users of the platform benefit from automated production capabilities, allowing for the creation of video and playable advertisements, mini-games, events, and other user engagement features. The platform's iterative testing workflow enables multiple creative variants to be deployed and adjusted in real-time based on performance data.
Strategic Use of Funds
The $30 million raised will be primarily used to accelerate product development and support Sett's global expansion efforts. This includes enhancing the AI platform to better serve mobile game studios worldwide, helping them produce marketing assets and in-game experiences more efficiently.
Investors and Market Impact
Greenfield Partners led the funding round, with F2 Venture Capital, Bessemer Venture Partners, and TIRTA Ventures also contributing. This investment highlights the growing interest in AI technologies that can transform creative processes within the gaming industry.
Sett, based in Tel Aviv, Israel, continues to focus on advancing its AI capabilities to meet the evolving demands of the gaming sector. By automating content production and optimizing creative workflows, Sett aims to offer gaming studios a competitive edge in a rapidly changing market.