Rusk Media Secures $11.4 Million in Pre-Series C Round
Mumbai-based Rusk Media, a digital entertainment company targeting Gen Z audiences, has raised $11.4 million (₹100 Cr) in a Pre-Series C funding round. The investment was led by Nazara Technologies, with participation from InfoEdge Ventures, IvyCap Ventures, and Audacity VC. This funding round was announced on June 18, 2026.
Company Background
Rusk Media specializes in creating digital entertainment content tailored for Gen Z. The company operates a premium content studio that develops social and over-the-top (OTT) video intellectual properties (IPs), as well as a user-generated content (UGC) gaming platform. This unique blend of content and gaming positions Rusk Media as a significant player in the digital entertainment space.
Leadership and Vision
Co-founded by Mayank Yadav and Shantanu Singh, Rusk Media is led by Yadav as the CEO and Singh as the COO. The leadership team has been instrumental in steering the company's growth and innovation in the digital content industry.
Strategic Investment
The funding round was spearheaded by Nazara Technologies, a prominent name in the gaming and digital sports industry. This investment aligns with Nazara's strategy to expand its footprint in the digital entertainment sector by supporting innovative content platforms like Rusk Media.
Use of Funds
While specific plans for the newly acquired funds weren't detailed, investments of this nature typically support scaling operations, enhancing content production capabilities, and expanding market reach. Rusk Media is likely to utilize the funds to bolster its content offerings and further develop its gaming platform.
Investor Participation
Apart from Nazara Technologies, the funding round saw participation from several other investors. InfoEdge Ventures, known for backing technology-driven startups, IvyCap Ventures, a firm focused on nurturing entrepreneurial talent in India, and Audacity VC contributed to the round. Their involvement underscores the confidence in Rusk Media's business model and growth potential.
This substantial investment marks a significant milestone for Rusk Media as it continues to cater to the evolving entertainment preferences of Gen Z. The backing from established investors provides a robust foundation for the company's future endeavors in the digital entertainment landscape.