Reuse Secures $21 Million in Series A Funding
Reuse, a company specializing in high-quality refurbished electronics, has successfully raised $21 million in a Series A funding round. This round was led by At One Ventures, marking the venture capital firm’s first investment in Chile.
Expanding in Latin America
The new capital will enable Reuse to expand its operations across Latin America, with a particular focus on entering the Colombian market. The company plans to use these funds to strengthen its existing partnerships and invest in technological advancements.
Business Model and Partnerships
Reuse operates by refurbishing and reselling electronic devices such as smartphones, computers, tablets, and smartwatches. These products are sourced from trade-in programs managed in collaboration with retailers, telecom companies, and electronics brands. Key partners of Reuse include major names like Falabella, Coppel, Samsung, Cencosud, Ripley, Claro, WOM, and MacOnline.
Financial Performance and Employment
In 2025, Reuse generated $30 million in revenue, doubling its earnings from the previous year. The company anticipates reaching $55 million in net revenue by the end of 2026. Currently, Reuse operates in Chile, Mexico, and Peru and employs a workforce of 120 people.
Future Prospects
With the backing of At One Ventures, Reuse is poised to enhance its market presence and technological capabilities. The company’s commitment to offering refurbished electronics at competitive prices, backed by a 13-month warranty, positions it well for growth in the increasingly eco-conscious consumer electronics market.