Protein Pantry Raises Seed Funding
Protein Pantry, a Delhi-based startup known for its high-protein, low-calorie food products, has successfully raised $1.03 million (Rs 9 crore) in a seed funding round. The round was led by Sharrp Ventures and included participation from Peercheque, Consumer Collective by Atrium, Indian Silicon Valley Capital, and several angel investors such as Varun Alagh of Honasa and Rishubh Satiya of Plix.
What Protein Pantry Offers
Co-founded by Disha Bhattacharya and Prashanth Bhushan, Protein Pantry specializes in ready-to-cook food items like soya chaap, tikkis, and cutlets. These products are crafted using real ingredients without the inclusion of refined flour, preservatives, or palm oil. Aimed at health-conscious consumers, the brand focuses on providing a 1:10 protein-to-calorie ratio.
Use of Funds
The newly acquired funds will be directed towards expanding Protein Pantry’s manufacturing capabilities. "We started Protein Pantry to move protein beyond the supplements aisle and into everyday Indian meals," said co-founder Disha Bhattacharya. The company plans to scale its manufacturing unit and enhance its supply chain to introduce more ready-to-cook options and expand into additional cities.
Investor Details
The seed round was spearheaded by Sharrp Ventures, with additional support from Peercheque, Consumer Collective by Atrium, and Indian Silicon Valley Capital. Angel investors in the round included Varun Alagh (Honasa), Rishubh Satiya (Plix), Avnish Anand (CaratLane), Arush Chopra (Just Herbs), Saurabh Munjal (Lahori Zeera), and Signal Ventures.
Market Expansion Plans
Currently, Protein Pantry distributes its products via direct-to-consumer channels and quick-commerce platforms in major Indian cities like Delhi, Mumbai, Bengaluru, and Hyderabad. With the new funding, the company aims to extend its reach to more urban areas, making healthy, protein-rich options more accessible to Indian consumers.