Phia Closes $35.5 Million Series A Round
Phia, an AI-driven shopping platform, has successfully completed a Series A funding round, securing $35.5 million. Founded by Phoebe Gates and Sophia Kianni, Phia offers a seamless experience for building personal closets and instantly finding the best prices. The platform aims to revolutionize how consumers discover and purchase products by utilizing advanced AI technology.
Notable Investors and Celebrity Backers
The Series A round was led by prominent investment firms Notable Capital, Khosla Ventures, and Kleiner Perkins. The funding round also attracted a diverse group of over 30 investors from the entertainment, fashion, and technology sectors. Some of the notable names include Khloé Kardashian, Alix Earle, Alexandre Arnault, and Mindy Kaling. Additionally, tech industry figures such as Meta executive Naomi Gleit and OpenAI's Charles Porch have also participated.
Founders and Company Vision
Phia was launched in 2025 by Phoebe Gates and Sophia Kianni. The founders have aimed to cater to the growing demand for personalized and informed shopping experiences through AI. "We believe that shopping discovery is increasingly influenced by culture, creators, and trusted tastemakers," said Phoebe Gates in a recent announcement.
Platform Growth and User Engagement
Since its inception, Phia has garnered over 1.5 million users and generated more than one billion views across its platforms. The company has also built a substantial social media following, boasting a community of 2.7 million followers. Phia's technology has reportedly contributed to a 50% reduction in product return rates, highlighting its effectiveness in helping users find better deals and alternatives.
Expansion Plans
With the fresh influx of capital, Phia plans to further expand its AI-powered shopping platform. The company aims to enhance its recommendation technology and continue building partnerships with retail brands across contemporary, resale, and luxury categories. This strategic expansion is expected to solidify Phia's position in the competitive online shopping market.
By leveraging its celebrity and tech-backed investor base, Phia is well-positioned to scale its operations and continue innovating within the AI shopping space.