OuterSignal Secures $22 Million in Series A Funding
OuterSignal, a New York-based company specializing in customer intelligence, has successfully raised $22 million in Series A funding. The round was co-led by Long Journey Ventures and Abstract Ventures, with participation from BAM Ventures, Top Shelf Ventures, SuperAngel.Fund, and AME Cloud Ventures. OuterSignal's platform integrates with CRM or commerce systems to provide detailed customer profiles, enhancing personalization in marketing and customer engagement.
Company Overview
Founded by Zach Zelner and Noah Friedman, OuterSignal aims to solve a prevalent issue in consumer marketing: the lack of personalized customer interactions. Their platform combines commerce data with public information to create comprehensive customer profiles. This approach helps brands move beyond generic segmentation and tailor their marketing, advertising, and merchandising efforts to individual preferences.
Strategic Use of Funds
The infusion of $22 million will be directed towards expanding OuterSignal's agentic customer intelligence platform. This expansion will allow the company to support more consumer brands and improve its capabilities in providing personalized customer experiences. Zach Zelner, co-founder, and CEO, stated, "We built OuterSignal to solve the very problem I had running consumer businesses over the last 15 years. Generative AI finally makes truly 1:1 experiences possible, but only if you understand each person on the other end."
Impact on Consumer Brands
OuterSignal's technology is already in use by thousands of businesses, managing hundreds of millions of orders. Notable brands utilizing the platform include AG1, HexClad, Jones Road Beauty, True Classic, Jomashop, Lucy, Gratsi, and Magic Mind. The platform helps these brands identify influencers among their existing customers, customize lifecycle marketing campaigns, and create precise advertising audience segments.
This funding round marks a significant step for OuterSignal as it continues to enhance its platform and extend its reach in the consumer market. The company's focus on detailed customer insights is set to transform how brands engage with their customers, making interactions more personal and effective.