Nat Habit Secures $16.19 Million in Series C Funding Led by Trident Growth Partners

Nat Habit Secures Series C Funding

Nat Habit, a direct-to-consumer (D2C) brand based in India, has successfully closed a Series C funding round, raising $16.19 million (₹142 crore). The round was led by Trident Growth Partners, with participation from Bertelsmann India Investments, Mirabilis Investment Trust, Sharrp Ventures, Physis Capital, and Hero Family Office.

Company Background

Nat Habit specializes in offering a range of natural and freshly-made personal care products. Co-founded by Gaurav Agarwal and Swagatika Das, the company is known for its commitment to traditional beauty and wellness practices, providing customers with products that are crafted using age-old recipes and natural ingredients.

Use of Funds

The newly acquired capital will be directed towards scaling Nat Habit's offline presence. The company aims to establish a more robust physical retail footprint in various locations, enhancing their market reach beyond the digital sphere. This strategic move is expected to help the brand tap into a wider consumer base, which still heavily relies on in-store shopping experiences.

Investor Insights

Trident Growth Partners led the funding round, marking a significant step in their investment portfolio. The involvement of other key investors such as Bertelsmann India Investments and Mirabilis Investment Trust indicates strong confidence in Nat Habit's growth potential and business model.

Founders' Vision

Gaurav Agarwal, Co-Founder of Nat Habit, emphasized the importance of this funding round in achieving the company's growth ambitions. Swagatika Das, also a Co-Founder, reiterated their dedication to maintaining the quality and authenticity of their products as they venture into offline markets.

Future Prospects

With this financial boost, Nat Habit is set to enhance its brand visibility and accessibility. As the company focuses on offline expansion, it will likely see an increase in consumer engagement and brand loyalty, setting the stage for further growth and development in the competitive personal care market.