LNGVTY Raises Seed Funding
LNGVTY, a skin longevity beauty brand, announced it has raised $570,000 (Rs 5 crore) in a seed funding round. The funding was led by Rukam Capital, a venture capital firm known for investing in early-stage consumer startups.
Founders and Vision
LNGVTY was co-founded by Nishit Ratthe and Pratha Bhatia. The company is focused on developing products that support skin longevity, leveraging scientific research to create skincare solutions that go beyond surface-level treatments. "I like the beauty category too much to watch it swim in mediocrity," said Nishit Ratthe, emphasizing the brand's commitment to helping skin regenerate naturally.
Strategic Use of Funds
The newly acquired capital will be directed towards several key areas to foster LNGVTY's growth. The company plans to enhance its direct-to-consumer (D2C) marketing and customer acquisition strategies. Additionally, LNGVTY aims to expand its product portfolio and invest in research and innovation. Building a strong founding team is also on the agenda to accelerate the brand's presence across India.
Market Context and Potential
The investment in LNGVTY comes at a time when India's skincare market is witnessing a shift towards products that are scientifically validated and offer long-term benefits. According to market projections, the Indian skincare sector, valued at over USD 9 billion in 2025, is expected to nearly double by 2034, driven by increased consumer awareness and demand for premium, science-backed skincare solutions.
Lead Investor's Perspective
Archana Jahagirdar, Founder and Managing Partner at Rukam Capital, highlighted LNGVTY's unique approach and the potential within the evolving skincare market. "India's skincare market is entering a new phase as consumers increasingly seek science-backed products that deliver long-term results," she noted, expressing confidence in LNGVTY's biology-first approach and the expertise of its founders.
This seed funding round marks a significant step for LNGVTY as it seeks to establish a stronger foothold in the competitive beauty industry, catering to the growing demand for innovative and effective skincare products.