Levitate Raises $16 Million in Growth Funding Round

Levitate, a company headquartered in Raleigh, North Carolina, has successfully raised $16 million in a growth funding round. The latest investment was led by Harbert Growth Partners, with additional participation from Bull City Venture Partners and Northwestern Mutual Future Ventures. Founded by Kaleb Michael Scott, Levitate is known for its innovative approach to relationship marketing, utilizing AI tools to help businesses build and maintain lasting connections with their clients.

Company Overview

Levitate offers a unique "Happiness Platform" that integrates AI-driven communication tools with dedicated success specialists. This combination is designed to enhance how businesses engage with their clients, offering solutions that help maintain consistent and personalized communication. The platform is currently employed by over 8,000 businesses, aiming to improve outreach, client engagement, and brand presence.

Planned Use of Funds

The newly acquired funds will be directed towards several key areas of growth and development:

  • AI Innovation: Levitate plans to accelerate the development of its AI capabilities, both for internal processes and customer-facing features. This is intended to help small businesses execute relationship marketing more effectively at scale.

  • Expansion of Service-as-Software Model: The company aims to enhance its marketing automation services combined with strategic support, assisting customers in achieving tangible outcomes.

  • Team Growth: Plans are in place to expand the customer success and sales teams across the United States and Canada, enabling the company to reach a broader range of relationship-focused small businesses.

Platform Features

Levitate's platform offers a comprehensive suite of tools designed to support businesses in their marketing efforts. These include sending tailored emails, managing social media content, client communication via text messages, and organizing surveys and event invitations. Additional features allow for the generation and management of reviews, scheduling meetings, and maintaining websites and blogs. The platform also supports sending handwritten cards and tracking essential contact details.

Kaleb Michael Scott, the founder of Levitate, emphasized the company's mission by stating: "Our original thesis was simple: AI should help relationship-based businesses become more consistent, more thoughtful, and more scalable in how they show up for their clients."

With the new funding, Levitate is set to further solidify its position as a leader in AI-powered relationship marketing, providing valuable tools for small businesses seeking to enhance their client interactions.