Invisible Narratives Secures $25 Million Growth Funding
Invisible Narratives, a company that merges Hollywood expertise with digital innovation to amplify digital IP into global phenomena, announced a $25 million growth funding round on June 23, 2026. The round was led by Verance Capital, with participation from BC Partners Credit.
Company Background
Founded in 2018 by Adam Goodman, former head of Paramount Pictures and DreamWorks Studios, Invisible Narratives helps digital creators expand their stories and characters beyond original platforms, transforming them into enduring entertainment businesses. The company operates under a "tradigital" studio model, combining the agility of digital content with the franchise-building capabilities of traditional Hollywood.
Strategic Use of Funds
The newly acquired funds are earmarked for accelerating mergers and acquisitions (M&A) activity and franchise development. Invisible Narratives plans to invest in or acquire more intellectual property (IP) and formats, thereby assisting creators in scaling their properties into long-lasting franchises. The company is actively exploring new creator partnerships, gaming opportunities, and brand collaborations.
Leadership and Expansion
Adam Goodman, the CEO and founder, continues to lead the company with a vision to transform digital creators into global franchises. In a recent development, Mark Shedletsky was appointed as President. Shedletsky, who has over 25 years of experience at the intersection of entertainment and digital media, will spearhead business operations and M&A strategy. His role involves identifying potential creator and IP partners, YouTube channels, brands, and games with the potential to scale globally.
Investor Insights
Alongside Verance Capital, BC Partners Credit has expressed a commitment to deploying over $300 million into the creator economy through the Invisible Narratives platform. The initial $25 million investment is linked to Invisible Narratives' majority acquisition of Skibidi Toilet, a property poised for significant growth.
Conclusion
This funding round marks a significant step for Invisible Narratives as it continues to expand its influence in the digital creator space. With new partnerships and acquisitions on the horizon, the company is well-positioned to further its mission of transforming digital narratives into global entertainment phenomena.