Covatic Raises £1.5 Million to Enhance CTV Ad Targeting
Birmingham-based Covatic, known for its solutions that maximize ad revenue through effective audience targeting, has successfully raised £1.5 million in a Series B Bridge funding round. This recent investment, announced on June 25, 2026, is aimed at accelerating the commercialisation of Covatic Sense, their innovative connected TV (CTV) targeting technology.
Key Investors and Company Leadership
The funding round was led by the West Midlands Co-Investment Fund (WMCO), with additional investments from Creative Growth Finance and PXN Group. Nick Pinks, CEO of Covatic, remarked on the significance of this development: "This is a brilliant moment for the team, and the timing is right."
Expanding CTV Targeting Capabilities
With this new capital, Covatic plans to spearhead advancements in person-level CTV targeting, a critical need as the digital advertising industry navigates the decline of third-party cookies and increasing privacy regulations. Their technology, which is deployed on over 1.7 billion devices and reaches nearly 200 million monthly active users, offers publishers and advertisers tools to engage verified individuals and optimize advertising outcomes.
Strategic Use of Funds
The funding will enable Covatic to expand its market reach by facilitating more integrations and attracting additional publishers. Furthermore, the company is set to relocate its headquarters to the STEAMhouse innovation co-working space at Birmingham City University, which is expected to foster further innovation and growth.
Industry Context and Future Plans
As video on demand (VOD) continues to grow as a leading advertising channel in the UK, the need for improved CTV measurement and cross-screen attribution becomes increasingly pressing. Covatic's approach aims to fill this gap by leveraging AI and edge computing to deliver high-accuracy targeting without compromising user privacy. This funding round positions Covatic to respond to these industry shifts effectively, providing enhanced solutions for publishers and advertisers alike.
Covatic's ongoing partnerships with major broadcasters like Sky, BBC, and Bauer Media underscore its role as a key player in the digital advertising ecosystem, and this latest investment is set to further solidify its market presence.