Choice Secures $7.1 Million in Series A Funding
Choice, a Prague-based startup offering a comprehensive digital platform for restaurants, has successfully raised $7.1 million in a Series A funding round. The round was led by Alea Capital Partners, with participation from Reflex Capital, Smartlink, and J&T Ventures. Founded by Alex Ilyash, Choice provides a suite of digital tools for restaurants, including QR-code payments, table reservations, and delivery services.
Expanding a Unified Restaurant Solution
Choice's platform integrates various restaurant operations into a single system, allowing businesses to manage orders, payments, reservations, and customer interactions seamlessly. The software is designed to help restaurants streamline their operations and enhance customer engagement through AI-powered marketing tools.
Strategic Use of Funds
The newly raised capital will be used to fuel Choice’s expansion across Europe. The company plans to initially target new markets such as Portugal, Spain, and Italy, with future ambitions to enter France, Germany, and the Netherlands. Choice also aims to enhance its platform's AI capabilities, focusing on automating marketing efforts and optimizing restaurant operations.
Investor Confidence
Rui Escaleira, Co-Founder of Alea Capital Partners, highlighted the potential of Choice's technology: "Choice app is addressing one of the most pressing challenges facing restaurants today: operating efficiently in a highly dynamic market with structurally tight margins."
Current Market Presence and Goals
Currently, Choice serves over 30,000 restaurants, including 7,000 paying customers, across nine Central and Eastern European markets. The platform processes 1.5 million monthly orders, contributing significantly to its revenue streams. With this funding, Choice aims to double its annual recurring revenue in 2026 and further consolidate its position as a leading provider of restaurant technology solutions.
Conclusion
This Series A funding marks a significant step for Choice in its mission to transform restaurant management through digital innovation. By expanding its reach and enhancing its technology, Choice is poised to offer restaurants a more efficient way to manage their operations and engage with customers in a competitive market.