Brave Group Secures ¥8 Billion in Series E Funding
Brave Group, a company known for its work in the VTuber industry and related IP production, has successfully closed a Series E funding round, raising ¥8 billion. This round was led by Gree Holdings through its subsidiary REALITY, with participation from a diverse group of investors.
Diverse Investor Participation
The Series E round saw investments from several notable entities, including Japan Overseas Infrastructure Investment Corporation for Transport, Urban Development, Mizuho Bank, Thirdwave, Tokyo University of Science Innovation Capital, SPRIX, Kakao Investment, NHN JAPAN, SMBC Nikko Securities, Wing Capital Partners, Shizuoka Bank, Sumitomo Mitsui Trust Bank (SuMi TRUST Innovation Fund No. 2), Sumitomo Mitsui Trust Asset Management, Kirin Holdings (KIRIN HEALTH INNOVATION FUND), Nippon Broadcasting System, Hokuriku Bank, IMM Investment, BSP Asset Management, and HIRAC FUND.
Strategic Focus and Use of Funds
The capital raised will be directed towards several strategic initiatives. Brave Group plans to accelerate its global expansion efforts, focusing on IP localization and increased marketing investments. Additionally, the funds will support diversification within their IP business. Technology enhancements such as distribution systems and XR technology, along with upgrades to studio facilities, are also on the agenda. Furthermore, the company intends to explore strategic mergers and acquisitions to bolster its market position.
Gree Holdings as Lead Investor
Gree Holdings, through its subsidiary REALITY, has emerged as the major shareholder in Brave Group following this investment. REALITY, known for developing and operating the smartphone metaverse "REALITY," aims to collaborate with Brave Group to create synergies in areas like talent expansion, platform collaboration, and technology development. The partnership is expected to enhance the presence of Japanese entertainment on the global stage.
Company Overview
Founded in October 2017, Brave Group operates under the mission of "reaching the hearts of 8 billion people" through its VTuber business and associated IP production. The company engages in various projects both domestically and internationally, leveraging its expertise in IP platform and solution areas.
With the new funding and strategic partnerships, Brave Group is poised to expand its influence in the entertainment industry, particularly in reaching younger audiences such as Generation Z and Generation Alpha.