Bengaluru's Betterhood Raises Seed Funding
Betterhood, a startup based in Bengaluru, Karnataka, India, has successfully raised $1.31 million (Rs 11.5 crore) in a seed funding round. The round was led by Sauce VC, with participation from Kairon Capital. The company, co-founded by Neha Zade and Vikram Kadam, focuses on preventive pain-care solutions designed to tackle musculoskeletal discomfort before it becomes chronic.
Investors and Leadership
The seed funding round was spearheaded by Sauce VC, with additional investment from Kairon Capital. Co-founders Neha Zade and Vikram Kadam are at the helm of Betterhood, driving the company's mission to provide effective pain-care products.
Strategic Use of Funds
Betterhood plans to use the newly acquired funds to enhance its product portfolio and expand its distribution network across quick-commerce platforms and modern retail outlets. The company also aims to scale its content and physiotherapist community, as well as strengthen its product development and growth teams.
Market Opportunity
The preventive pain-care market in India, where Betterhood operates, is estimated to be worth about Rs 20,000 crore, with growth projected in the low to mid-teens. By including adjacent sectors such as rehabilitation, fitness tools, and personalized nutrition, Betterhood sees the broader market opportunity at approximately Rs 35,000 crore.
Betterhood's product range includes posture and ergonomic supports, orthotic soft goods like back, knee, ankle, and wrist supports, alongside pain-relief and recovery products. These are aimed at addressing the needs of individuals experiencing musculoskeletal pain, which affects a significant portion of the adult population in India.