Dubai-Based Amaani Raises $5 Million in Series A Funding
Amaani, a Dubai-based startup focusing on beauty and wellness brands tailored for Arab consumers, has successfully raised $5 million in a Series A funding round. The round was led by BECO Capital, with additional investments from Homegrown Ventures and Peak XV's Surge.
Expanding AÏZA Across the GCC
The fresh capital injection will enable Amaani to expand its flagship beauty brand, AÏZA, across the Gulf Cooperation Council (GCC) countries. The company plans to first enter Saudi Arabia, followed by Kuwait and Qatar. AÏZA, which has seen more than ninefold revenue growth in the first half of 2026, offers a range of skincare and haircare products inspired by traditional Arab ingredients such as dates, black seed, and frankincense.
Use of Funds
The funding will also be directed towards further product development, enhancing technology infrastructure, and expanding the talent pool. This strategic focus is aimed at strengthening AÏZA's market presence and product offerings.
About Amaani
Founded in 2023 by Shubham Poddar, who serves as the CEO, Amaani is committed to creating beauty and wellness products that reflect the modern Arabian culture while maintaining global standards of quality. "Our formulations are developed in Korea, Japan, and Italy, ensuring that we meet the highest international standards," said Poddar.
Looking Ahead
With this latest funding, Amaani aims to solidify its position as a leading beauty brand in the region, leveraging its unique blend of local inspiration and global execution to capture a growing market segment.