Sportway Media Group Secures €20 Million to Expand AI Sports Broadcasting
Sportway Media Group, a company specializing in AI-driven sports broadcasting, has announced a €20 million funding round. The funding, secured on June 23, 2026, is led by Gamma Waves, although details on additional investors have not been disclosed.
Company Background and Leadership
Founded by Jonas Persson, Sportway Media Group is at the forefront of using artificial intelligence and automation to make sports broadcasting economically viable on a large scale. The company caters to a range of clients, from youth leagues to national sports federations, by leveraging its advanced technology stack.
Daniel Franck, who serves as the CEO, and Mark Hardess, the Chief Executive Officer, are pivotal in steering the company's vision and growth strategy. The leadership team is focused on expanding Sportway's reach and enhancing its technological capabilities.
Strategic Use of Funds
The newly acquired €20 million will be instrumental in scaling Sportway’s operations. While specific allocations have not been detailed, the funding is expected to bolster the company’s technological infrastructure and widen its broadcasting capabilities across more sporting events. This expansion aims to increase the number of matches broadcasted annually, thereby enhancing the accessibility and quality of sports coverage.
Market Context
Sportway's funding comes at a time when AI is increasingly reshaping the landscape of sports broadcasting. The company's innovative approach allows for comprehensive coverage of sports events at various levels, providing a cost-effective solution for sports organizations worldwide.
Conclusion
The €20 million funding round led by Gamma Waves marks a significant milestone for Sportway Media Group as it continues to innovate in the sports media sector. With a strong leadership team and a clear focus on leveraging AI for sports broadcasting, Sportway is well-positioned to expand its reach and impact in the industry.