London-Based SPORTL Raises £250K to Expand Fitness App
SPORTL, a London-based startup offering a flexible pay-as-you-train fitness booking platform, has successfully closed a £250,000 pre-seed funding round. The company allows users to book premium fitness classes across London without the need for long-term commitments or memberships, providing a convenient and user-friendly experience through its app.
Key Investors and Leadership
The funding round was led by Kevin Hewitt, the former EMEA chairman of FTI Consulting. Hewitt will also take on the role of chairman of the board at SPORTL. Additional investments came from James Hardy, a former executive at Deliveroo and co-founder of Bioniq, and Jamie Hearne, a recruitment entrepreneur. The company was co-founded by Matt Austin, who serves as CEO, and Ryan Lovelock.
Strategic Goals and Expansion Plans
With this new capital, SPORTL aims to establish itself as a leading booking platform for fitness classes in London. Following this initial phase, the company plans to expand into other major UK cities. Co-founder Ryan Lovelock shared insights into the company's approach, stating: "Matt and I spent the last year engaging with gym owners to identify gaps in the industry, and SPORTL aims to fill those gaps."
Product Development and New Features
The funds will be used to enhance the app's features and offerings. This includes the rollout of new functionalities that will be added once the initial product is firmly established in the market. The company is focused on providing flexibility and transparency to gym owners through its platform.
New Appointments
As part of the investment round, SPORTL has made strategic hires to strengthen its team. Lucy Gray, a well-known fitness influencer with over 12,000 followers, has joined the company. Her involvement is expected to boost SPORTL's visibility and engagement within the fitness community.
Investor Insights
Commenting on his investment, Kevin Hewitt noted, "SPORTL is bridging a real gap in the market by meeting the demand for spontaneous gym bookings. The early traction has been impressive, and I look forward to being part of the journey ahead."
Conclusion
This pre-seed funding marks a significant step for SPORTL as it seeks to expand its reach and enhance its platform's capabilities. With the backing of experienced investors and industry experts, the company is well-positioned to make a substantial impact in the fitness booking market in London and beyond.