Firmable Raises $14 Million to Expand AI Sales Platform
Firmable, an AI-driven sales platform based in Melbourne, Victoria, has successfully raised $14 million in a Series A funding round. The funding was led by Airtree, a notable venture capital firm. Firmable specializes in offering an AI-powered sales assistant that identifies buying signals to help sales teams focus on prospects who are ready to purchase, thereby speeding up the sales process.
Leadership Team
The company was co-founded by Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian. Jasper and Perrett serve as Co-CEOs, while Venkatasubramanian holds the position of Chief Technology Officer. The trio previously collaborated at Aconex, a construction software company that was acquired by Oracle for $1.6 billion. Their experience in leading tech ventures positions them well to guide Firmable’s growth.
Use of Funds
The newly secured funds will be directed towards several strategic initiatives. Firstly, Firmable plans to expand its operations into the United States, tapping into a larger market for its AI sales platform. Additionally, the company aims to enhance its proprietary sales data infrastructure, which is integral to its platform's functionality. Another focus will be the development of AI agents designed to automate various sales tasks, such as enriching CRM records and drafting outreach messages.
Addressing Market Challenges
Firmable aims to tackle a significant challenge in the sales technology industry: the fragmentation of tools and incomplete data coverage outside the United States. Many sales teams currently depend on a mix of software platforms with disconnected datasets, which can be inefficient. Firmable’s platform is designed to consolidate these functions into a unified system, supported by proprietary data that it continuously updates using AI-driven methods.
Market Presence
Currently, Firmable serves over 1,000 customers across Australia, New Zealand, and eight other markets in the Asia-Pacific region. Its clientele includes prominent names such as CBRE, Eftsure, G2, Robert Half, Monday.com, Marsh, and Canon. The company’s approach of building and maintaining its own datasets rather than relying on third-party sources is seen as a competitive advantage in the rapidly growing market for AI-powered sales tools.
With this funding, Firmable is poised to accelerate its product development and expand its international footprint, particularly focusing on the U.S. market.