Eternal.ag Raises €8 Million for Greenhouse Robotics
Eternal.ag, a German agritech startup based in Cologne, has successfully raised €8 million in a recent funding round. The company aims to tackle labor shortages in greenhouse farming through the use of autonomous harvesting robots. These robots help greenhouses maintain operational efficiency by functioning continuously and reliably, ensuring that daily tasks are managed at scale.
Investment Details
The funding round, which took place on March 19, 2026, was led by Simon Capital. Other participants included Oyster Bay Venture Capital, EquityPitcher Ventures, and Backbone Ventures. The investment will support Eternal.ag in expanding its robotics platform across Europe and diversifying its application to various crop types.
Company Background
Eternal.ag was co-founded by Renji John and Sherry Chiramattel Kunjachan, who serve as the CEO and CTO, respectively. Since its inception in 2025, the company has developed AI-driven robots designed to address the challenges posed by labor shortages in greenhouse agriculture. Their flagship product, the "Harvester," is tailored for tomato greenhouses and operates up to 22 hours a day, ensuring consistent and efficient crop handling.
Renji John, the CEO, commented on the company's approach: "Autonomous robots only work if they can handle real-world variability between plants, layouts, and daily operations. We develop and validate our robots using simulation-first development."
Strategic Use of Funds
The newly secured capital will be utilized to further develop Eternal.ag's product line, expand its market reach within Europe, and enhance the robots' capabilities to manage additional crop categories. The company is also focused on leveraging simulation-first development to expedite testing and deployment processes, allowing for rapid iterations and continuous learning from real-world operations.
Market Context
Greenhouse farming is increasingly viewed as a viable solution for year-round food production, particularly in light of climate change and supply chain disruptions. However, the industry faces a significant challenge due to declining labor availability in Europe over the past decade. Eternal.ag seeks to mitigate this issue by automating labor-intensive harvesting tasks, ultimately aiming for fully autonomous greenhouse operations by 2040.
The company currently employs a team of 26 across Europe and India, with plans to scale further as it expands its technological capabilities and market presence.
Eternal.ag's efforts to revolutionize greenhouse farming with robotics reflect a broader trend of integrating AI and automation into agriculture to enhance productivity and sustainability.