Delta Labs Raises €4.4 Million in Seed Round
Delta Labs, a Zurich-based startup, has successfully closed a €4.4 million seed funding round. The funding was led by Cusp Capital, with participation from Auxxo Female Catalyst Fund. Founded by Anne Scherer and Cindy Candrian, Delta Labs is known for developing Elaiia, an AI platform that simulates customer behavior to predict responses to business decisions.
About Elaiia: AI Customer Simulation
Delta Labs' flagship product, Elaiia, creates a synthetic layer of customer intelligence. This AI platform generates virtual customer models, or AI twins, by utilizing extensive behavioral, survey, and transaction data. Businesses can use Elaiia to simulate and predict customer reactions to changes in products, pricing, and strategies, either with pre-built population models or by integrating their own customer data. The platform has demonstrated high accuracy, with prediction results aligning with human study outcomes up to 95%.
Investment Details
The seed round was led by Cusp Capital, a German investment firm focusing on technology and software startups across Europe. Auxxo Female Catalyst Fund also participated in the funding. With the new capital, Delta Labs plans to expand its team and further develop its AI-driven platform, enabling more precise customer behavior modeling.
Planned Use of Funds
Delta Labs intends to use the €4.4 million to enhance its Elaiia platform, focusing on expanding its team and advancing the technology. The aim is to improve the platform's capability to model customer responses accurately using both generic and company-specific data, thus facilitating better-informed business decisions without the sole reliance on traditional methods like surveys or focus groups.
Founders' Vision
Co-founders Anne Scherer and Cindy Candrian are at the helm of Delta Labs. Their goal is to revolutionize how companies understand and predict customer behavior through sophisticated AI simulations. "Our platform allows companies to anticipate customer responses and make data-driven decisions swiftly," Scherer noted in a recent statement.
This funding round marks a significant step for Delta Labs in its mission to enhance customer intelligence and decision-making processes in businesses worldwide.