Create Wellness Raises $20 Million in Series B Funding
Create Wellness, a New York-based wellness company specializing in creatine supplements, has successfully raised $20 million in a Series B funding round. The company, known for its daily creatine products that are convenient and easy to incorporate into daily routines, plans to utilize this capital to further its expansion and innovation efforts.
Investment Details
The funding round was led by Alliance Consumer Growth, with additional investments from Impact Capital and Unilever Ventures. This strategic infusion of capital is aimed at accelerating the company's growth and enhancing its market presence across various retail and e-commerce platforms.
Company Background
Create Wellness was co-founded by Dan McCormick, who serves as the CEO, and Sienna McCormick. The company has made significant strides in the wellness market, particularly with its popular creatine monohydrate gummies. Following a successful nationwide rollout in October 2025, these products have become top-sellers in major retailers such as Target, The Vitamin Shoppe, and Sprouts.
Expansion and Product Innovation
Create Wellness plans to use the new funds to broaden its retail distribution, enhance consumer education, and push forward with product innovation. The company is expanding its product line with the introduction of "Creatine + Electrolytes," which combines creatine monohydrate with electrolytes and taurine to support hydration and energy. This new product will be available online and in Target stores starting April 12, 2026.
Team Growth and Market Position
In addition to product expansion, Create Wellness has significantly increased its workforce, growing from five to 25 employees in a short span. The company has also attracted senior talent from notable firms such as AG1, Vital Proteins, Mammoth Brands, SmartSweets, and The Farmer’s Dog. Josh Goldin, Co-Founder of Alliance Consumer Growth, remarked on the company's progress, stating, "Create Wellness is one of the most exciting emerging brands in the VMS industry."
Strategic Use of Funds
The newly acquired funds will be strategically deployed to enhance the company's retail footprint, scale marketing efforts, and continue building on its product quality and accessibility. Create Wellness aims to make creatine a staple in daily wellness routines, supported by its products' third-party testing and NSF for Sport certification.
With this latest funding, Create Wellness is well-positioned to strengthen its market leadership in the creatine supplement category and reach a broader consumer base.